This section of the module focuses on the location of the business, by enlightening us of the need to consider traffic flow, parking, leasing or renting a space, etc.
Along with the reading in this topic, assignment 4 is also introduced, in which we need to complete a location analysis for our business. Please see the attached assignment for further details. This will make sure that our location can allow us to still reach our target market/ customer segments. Other things to consider about location of the business are things like: how far will my patients travel to get to the clinic? How far am I willing to travel to get to work? Will I be able to make my clinic accessible to everyone? People in the area can help assess the number of potential sales: http://www.cbsnews.com/news/estimating-your-potential-customer-base/ A tool to find competitors in the area: https://www.chiropractic.on.ca/chiropractorlocator/ https://www.chiropractic.ca/about-chiropractic/find-a-chiro/ In this topic it was recommended to investigate cities by their designated wards, in which we would like to practice. By doing this, one can focus in on the following:
Here are some helpful links for later:
http://banff.ca/DocumentCenter/View/2333
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