In this topic, we learned how to approach our target market with the appropriate tools to be able to find problems with the services we are providing, in hopes of better understanding how we can provide our customers with solutions to these problems. Going straight to the source for this information assures that we are specifically catering to our target population, accommodating to their needs. This allows the business to grow in a direction that is favorable for the business and the customers, assuring success. The link below is an article that helps address customer pain points, and how to better be able to provide the solutions they need. https://www.fastcompany.com/1844165/why-customer-pain-your-most-important-resource Another important point that was brought across in this topic was the type of questionnaire/ survey to use. This was interesting because it would make sense to tailor this component of the business to the target market, in a way that appeals to them. This would include the style, execution, and question type/specificity.
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