Attached is the SWOT analysis complete to assess the advantages of Black Birch Chiropractic! Also included are our weaknesses, opportunities and threats.
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This section of the module emphasizes the power of online marketing channels. The statistics here do not lie when assessing how Canadians interact with companies online. Online business websites are the major route consumer take to evaluate and gain insight into companies. Another big and successful channel is social media, seeing as everyone has access, and people are constantly online.
In this section, we do not only look at branding, but also look at other common marketing channels that have been shown to work. These include print materials, advertising, media and press release, sponsorship, Ad mail, and alliances/referrals.
What is a brand? A brand is the overall expression of how the company is and what it represents. When building a brand consider the following: What is the company's mission or purpose? What are the benefits and features of the product or service? What qualities do you want to be associated with the company? In this step of the process, its important to consider how you wish to reach the target population. Things to consider include branding, online marketing resources, flyers, alliances for other medical professionals for referrals, and most importantly if the money you are spending to market you business is justifiable.
A UVP is a statement targeted to you customers to explain to them the benefits if you offering.
This can help promote business by telling customers what benefits they can receive from using the services offered. A unique value proposition for Black Birch Chiropractic would be: Black Birch Chiropractic empowers young active individuals to participate in the maintenance of their own health by providing cost effective, individual tailored plans of care for successes in pain reduction, and performance optimization. |
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