In the steps for creating a unique value proposition, I had to choose an item after learning about the differences between product features and benefits.
I understand the need to be able to distinguish these two words, for the sole purpose of being better able to present my products and services to the target population.
Like the topic mentioned; if you want to inform people, discuss the features, and if you want to sell something, discuss the benefits of the product.
The item I have chosen is a nice new pair of glasses.
Okay, so here are a list of the benefits of this nice new pair of specs:
Next step: to create my own unique value proposition.
From the two I brainstormed in the file attached below, here is my favourite one:
Black Birch Chiropractic empowers young active women to participate in the maintenance of their own health by working one on one with patients to create a plan of care that is tailored for individual successes in health and wellness.