In this section, we do not only look at branding, but also look at other common marketing channels that have been shown to work. These include print materials, advertising, media and press release, sponsorship, Ad mail, and alliances/referrals. What is a brand? A brand is the overall expression of how the company is and what it represents. When building a brand consider the following: What is the company's mission or purpose? What are the benefits and features of the product or service? What qualities do you want to be associated with the company? For the Print material, the very least make sure to have business cards with all the pertinent information.
For examples of chiropractic ad see the following:
Alliances and referrals are an integral part of building a practice and this is done through satisfied patients.
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