This is the last topic for module I, and its purpose it to introduce the business description or business plan. In this document we will detail the specific of our business model, from the equipment inside, to the location, to be better able to validate and clarify the procedures required to start the business.
Attached is a blank copy of the business plan for future reference and endeavours.
In this section of the module, the customer was the focus, and thus the development of two very focused customer segments. This will allow the business to focus on the needs of the customer, and the target population needs. It is difficult narrowing down to whom the business should cater too, because at the end of the day, I would hope to be able to help everyone. Since this topic has taught me trying to satisfy the needs of everyone may lead to a poor business plan and failure, here is my attempt to narrow down two customer segments.
The examples they gave us were very detailed and indeed, required a lot of research. without a doubt, this will be a huge task to complete in the future.
Customer segment #1: Individuals
Age 24-45 Women, some men (proactive in their health)
Location: Canmore/Banff, Alberta. Patients live locally, yet we may also receive active adventurous tourist who come to vacation in the area.
Customers who want to move better, and seek chiropractic care to manage pain and movement disorders.
Customer Segment #2 Groups/organizations
Goal of Black Birch chiropractic is the target organizations that assist individuals with back pain or disability, with the focus of regaining normal movement patterns and optimal health.
We hope to have an impact through the promotion of active healthy lifestyles by targeting organizations like:
YMCA - rehabilitation programs for individuals with neurological disorders/injuries
Recreation centres (Sally Borden Fitness and Recreations centre in Banff, and The Elevation Place in Canmore).
Having programming with these institutions will help our Black Birch Chiropractic educate the public of the importance of functional movement, and life long health.
In this section of the module, the industry is discussed, as well as some important steps we need to take to build a successful business plan.
The images below are some ideas I would like to archive for my thought process later.
Along with this, here are some helping link regarding market and business planning:
Topic I was all about creating a clear statement about who I am, what my business has to offer and how people can benefit from my product.
It not easy to put all your ideas into one short sentence... but this is what I got.
Please see the attached document for my clarity of offerings.
My Name is Ashley Wincikaby. My Company Black Birch Chiropractic......