Okay, so now its time for a little bit of reflections on this entire module.
After reading the last topic of information regarding places to find customers/patients and the channels one may use to reach them through a marketing point of view, it is time to put it all together.
Here is a website that has SO MANY marketing strategies for chiropractic: http://www.inception-chiropractic-websites.com/65-chiropractic-marketing-ideas.html
I have a feeling I will definitely coming back for this later on in my career.
And here is the last little reflection exercise:Step 1. Which business model did you choose in Module 1?
Since Module one feels like it happened years ago (actually one a couple weeks ago), I feel like perhaps my views of the business model I had planned/ chosen just for the sake of choosing a model have changed. Still undetermined of what I want...classic.
Going forward then, I will use what was chosen in module one, and this is owning a business 50/50 with a business partner.
Step 2. Indicate who your customer segment(s)
Recently, I chose my customer segment to be young active women who are conscious about their health, and want to remain active throughout and after motherhood.
Step 3. What marketing material are you going to create?
I plan on continuing my blog and maintaining an active and informative website.
A press kit sounds super cool, minus the testimonials for success stories. theres always been something about those that don't sit well with me.
Business cards are a great tool, and making an effort to participate in trade shows in banners would be a great way to connect with the community.
Step 4. Choose the top 3 marketing channels you can use to promote your business and reach your target customers
The top 3 channels I would like to explore to promote my business and reach my customers are through