Okay, so now its time for a little bit of reflections on this entire module.
After reading the last topic of information regarding places to find customers/patients and the channels one may use to reach them through a marketing point of view, it is time to put it all together.
Here is a website that has SO MANY marketing strategies for chiropractic: http://www.inception-chiropractic-websites.com/65-chiropractic-marketing-ideas.html
I have a feeling I will definitely coming back for this later on in my career.
And here is the last little reflection exercise:Step 1. Which business model did you choose in Module 1?
Since Module one feels like it happened years ago (actually one a couple weeks ago), I feel like perhaps my views of the business model I had planned/ chosen just for the sake of choosing a model have changed. Still undetermined of what I want...classic.
Going forward then, I will use what was chosen in module one, and this is owning a business 50/50 with a business partner.
Step 2. Indicate who your customer segment(s)
Recently, I chose my customer segment to be young active women who are conscious about their health, and want to remain active throughout and after motherhood.
Step 3. What marketing material are you going to create?
I plan on continuing my blog and maintaining an active and informative website.
A press kit sounds super cool, minus the testimonials for success stories. theres always been something about those that don't sit well with me.
Business cards are a great tool, and making an effort to participate in trade shows in banners would be a great way to connect with the community.
Step 4. Choose the top 3 marketing channels you can use to promote your business and reach your target customers
The top 3 channels I would like to explore to promote my business and reach my customers are through
even though this topic was a short and quick read, it is the one topic that I have been thinking about the most, ever since the beginning of chiropractic college: Where do I want to end up?
This is a huge question, that is almost impossible to answer right now, considering I have so much time left to grow and develop more ideals before graduating. This seems like something I wont have to worry about for a long long time, yet I know it will creep up on me quickly.
I had given this some thought before, but it was in a way more general sense. Much more like "where do I want to live and practice?". With this question always at the back of my mind, Alberta or Ontario are always the top two options.
Alberta, specifically Canmore Alberta is like a second home to me. It is thriving, has many young families, and a very active population base that are health conscious. With that said, there is already a chiropractic office in existence there, and they most probably cater to the relatively small population.
Another great location in my eyes in Guelph Ontario, where I lived for my 4 years of undergraduate education. I love Guelph for many reasons; its youthful, fun and active, and to me has a strong sense of community.
This is some tough stuff to think about... Money money money.
I'm super glad there are guidelines available to help decide appropriate prices for a variety of chiropractic treatments.
This is a topic that I will definitely put a lot of thought into, as I want my patients to feel comfortable and satisfied paying for the treatments and products they receive.
Here are a couple things I want to archives to help later on.
Keys to Formulating Optimal Prices for your Business.
OCA recommended service codes and fee schedule - attached
And lastly, A Guide to Chiropractic Fees:
In the steps for creating a unique value proposition, I had to choose an item after learning about the differences between product features and benefits.
I understand the need to be able to distinguish these two words, for the sole purpose of being better able to present my products and services to the target population.
Like the topic mentioned; if you want to inform people, discuss the features, and if you want to sell something, discuss the benefits of the product.
The item I have chosen is a nice new pair of glasses.
Okay, so here are a list of the benefits of this nice new pair of specs:
I honestly thought this topic was difficult, because I don't have two actual competitors to compare to the loosely and so ever out of sight business model I have.
I understand the process and the reflection that would otherwise have been beneficial, but this topic was broad and troublesome without having an interest in starting a business.
For this topic, we had to construct three questions that are thought to be problems for patients/consumers regarding chiropractic care. With the outline provided, we then were instructed to interview three different people outside our family and friends, to obtain unbiased information regarding our preliminary thoughts regarding the patient/consumer.
Attached are the completed interview forms.
Topic #1 – Define your customer segment
Step one: All the characteristics of the avatar – Ideal customers